Bar Refaeli and Jesse Heiman’s Kiss., your commercial managed to evoke two polarized reactions. While you unequivocally gave nerds and geeks all over the world a boost of pride, you managed to creep-out everyone else. Bravo on making the  pedestrian act of kissing and the accompanying sounds-a disturbing and creepy act to witness. The commercial halted any voyeuristic tendencies in Super Bowl viewers as Jesse Heiman shared an awkward kiss with model Bar Refaeli.

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