The Epic Split: Volvo, Enya and Jean-Claude Van Damme.

Inundated by ads daily, are we really being influenced by them or have they become so nestled in the humdrum of our lives that we don’t notice them? Advertisements have become soundtracks in our culture; visually and audibly, they make up the noise we hear day in and day out. However, there is ALWAYS an exception, an outlier ad that impact us and captures our culture’s attention. It stops us in our tracks and magnetically pulls our attention like a force field. The layering of this type of ad is profound with aesthetics far beyond the product advertised; It’s the music, the lighting and the visceral feeling we develop when we watch the ad that makes us integrate it into our culture. Anyone out there have any suggestions for recent ads that can fit into this category? I’m sure there are a few, but I hope you don’t mind taking this ad in to consideration. It is from ad agency Forsman & Bodenfors for Volvo and it features Jean-Claude Van Damme doing the most epic of splits.


Photo Credit: Businessweek


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